It is liberating to limit your LinkedIn appearance.
Two years ago I decided to limit my LinkedIn appearance to once a week which earlier was twice a day. I wondered how I went from a frequent user to a dormant one? Hence I started to gather my thoughts on how using LinkedIn makes me feel about myself and others also.
LinkedIn gets over 1 billion searches a day. And over 49% of key decision-makers are on LinkedIn. This means that you are a click away from contacting a VC for your business or access to a recruiter from your dream workplace. If you do it right, LinkedIn is an absolute gold mine for new business, partnerships, and media opportunities. And that was LinkedIn’s aim. But today your LinkedIn feed is exactly your Twitter feed or your Facebook timeline. With companies sharing endless data points every day we have to ask the question of “trusted content” which is key to understanding why so many people, including me, are becoming frustrated and walking away. My professional networking site has experts talking about how to use juice machines while life coaches and career coaches repeat the same hussle secrets regularly. Then some try to convince you that they know how to build a LinkedIn audience and engage with it. Approximately 5% to 10% could be fake, you come back to the question of trust. Do you trust the connection? And what is LinkedIn doing to solve this problem?
The thin air of restraint has now blown away and what remains are the redundant tactics to showcase everyday professional achievements.
The culture of staging perfectly manicured professional lives is just unreal.
Where are the people who are not enjoying their current workplace, work profile? In this beehive of extra-ordinariness, where is the scope for people who are giving their career a second chance? The people who have not made every correct step in their career, how do they seek guidance on a professional networking site? All of that on LinkedIn now is amiss. LinkedIn caters to a certain kind of audience that loves being compared and likes making the comparisons too. There is a certain comparison culture that LinkedIn promotes. It’s hard to put a pin on the features that make you feel this way because there are so many but those who relate to this may understand the problem. It is a competitive recruitment marketplace hence there is going to be competition but when an algorithm-based analysis keeps threatening you that you are not the best writer, engineer, diver in your network full of writers or divers it makes you question yourself. You judge what you’re doing wrong more than understand what you can do better. Comparison cultures have never helped to increase productivity and have only been a way to damage self-confidence.
Let’s talk about LinkedIn Premium. When a recruiter scans the applicant, LinkedIn promotes a featured applicant. The featured applicant is the user who pays for their premium services. In my opinion that is no metric to title a candidate as featured. Just because someone has the means to pay for a service (200$) does not make them a better candidate for that job. And no recruiter or company has had an issue with this. Why? It’s the mentality that if someone is desperate they should be/they would be willing to pay. It’s a gated community where those who pay to get an unfair advantage at the starting point. That is not healthy for someone who is trying hard to not get demoralized when they are applying for jobs.
So for me, my LinkedIn appearance is still restricted, content interaction is limited. If you feel the same way as I do, then please don’t fall for the Premium trap, and don’t doubt yourself! We deserve to feel taken care of when we are getting hired because if the process is weak the experience can’t be any better.